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In this changing world investments can seem a risky business. Some currencies are a bit unstable at the moment, and with a decrease in natural resources and the call to go green it is natural to worry. How secure are investments in new technologies? Is it still safe to invest in less green ventures? If tempted to go the green route, which green route should you take?

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At this point I guess it is safe to say that nothing is certain. However, some avenues seem more secure than others. Bio fuels may have a short-term appeal, but in the long run may prove to be unsustainable. Too much land and too many resources are needed to provide for the increasing demand for fuel. In the short term money can certainly be made from this trend, but if you are in for the long term I would advise intense research into this field.

There is a huge call for energy efficient transportation and out of these the electric cars look promising. These cars can be charged using green energy and the demand for them is likely to be higher than for the hybrid cars. It is certainly likely to be higher than for cars using fossil fuels - with fuel prices on the increase, people are shying away from using their cars and looking for an affordable, green alternative. Public transport needs to be reformed to meet the potential demand. If a green car comes onto the market at a tempting price it will certainly catch a huge interest.

The public is becoming aware of environmental issues, and the majority wants to take the green route. This is, after all, our planet, and people like to feel part of making a positive change. Eco-homes and green energy enterprises are receiving mainstream attention. Courses in straw bale housing are gaining popularity, and although wind farms are still meeting controversy in some areas, the interest is there.

Is it then possible to be environmentally friendly and still make a profit? I think it is, and many experts appear to agree with me. You might be interested in socially responsible mutual funds - although not everyone agrees which companies qualify as socially responsible (it will be up to you which policies you agree with, and which you don’t), it is entirely possible to help make the world a better place and still earn competitive returns.

Again, if you do your research, some decent investments could be made in line with the green trend. Whilst non-renewables are waning, sustainable and renewable is on the up. Of course, an additional benefit to this is that you are making an investment in the future of our planet, and the future of humankind.

This article has been submitted in affiliation with http://www.StockBee.Com/ which is a free online stock ticker quiz.